Use the biggest marketing agency in the world for your advantage
Google Ads, is one of the best ways to target your most qualified audience. It allows you to reach customers where they’re already actively looking for you, and gain a leg up against competitors.
Put in simple words, you bid on keywords related to your business, to get your ad in front of users and pay the search engine a small fee if your ad gets clicked on.
If your campaign is set correctly, this can be a very profitable way to get in front of people searching for your product/service. However, a badly designed campaign can waste a fortune, without bringing any results.
Successful ad campaigns require a lot of time and attention. Here at Epoxy Flooring Legends, we constantly monitor and optimize our clients' accounts to ensure successful and profitable results.
Online ads increase brand awareness by 80%
When it comes to online advertising, PPC (pay per click) advertising offers one of the best tools for building brand awareness, increasing website visits, leads, phone calls, and driving up sales. Google Ads provides one of the best platforms for earning these results. There are 3.5 billion daily searches made on Google with Google holding 76% of the search market.
Set the statistics aside these are the benefits you get from Google Ads:
Use the biggest marketing agency in the world for your advantage
Google can drive amazing instant results to any business. For many businesses advertising on Google is cost-effective compared to other advertising channels.
Google AdWords lets you set your budget and bids and change them at any given time. As it is pay per click (PPC) advertisement, you pay only when someone clicks on your ad.
The ROI on Google Ads is estimated to 8:1 or $8 for every $1 spent.
The reason being is that PPC visitors are 50% more likely to purchase something than visitors who arrive on your site organically.
Compared to traditional advertising Google Ads allows you to target the right people for your business. If you own a doggy day care, you would want to target dog owner, rather than people with cats, who would not really be much of a use to your business. Here is how we make sure that the dog owners in your area get to see your ads.
We expand your audience by targeting users with interests related to the users in your remarketing lists. These users aren't searching for your products or services directly, but their related interests may lead them to interacting with your ads.
With remarketing we essentially target users that have already interacted with your ads, website. This lets your business stay on top of peoples' minds. These users can be in any stage of conversion, as long as they've visited your site or clicked on your ad before. These users may even return to complete a purchase.
We choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. We also add URLs for websites, apps, or YouTube content related to your audience's interests.
We show your ads to people who have been searching for products and services like yours. They may be looking to make a purchase, or have made a purchase in the past and could still be interested enough to interact with your ads.
Target your ads based on how well your products and services trend with users in certain locations, ages, genders, and even the device types they use.
After a careful research we choose words that are relevant to your product or service to target users making searches using those same terms. We tailor a set of keywords to manually reach certain demographics or meet specific goals.
90% of consumers say ads influence their purchase decisions.
We understand your money is on the line, so we treat your account like it's ours.
We start with an in-depth analysis of your business and goal.
We research your competitors' ads and the latest market trends. We then find the best keywords that work within your budget and rival what your competitors are doing.
We devise a winning strategy for your Google ads and together we set budgets and schedules.
We set up your ad campaigns to run on Google.
We monitor and optimize your ads, fine-tuning the keywords used and PPC bids.
You receive monthly reports with detailed explanation of how your ads are performing and any actionable advice.
As a business owner is easy to set PPC ad campaigns, but it takes an in-depth knowledge of each ad network and time to create a successful campaign that converts and generates leads and revenue. There are hundreds of settings that can affect the performance of an ad campaign. Business owners can easily lose large sums of money testing ad campaigns with little to no results.
We know how to create ads that inspire and engage the right audience and leads them through the buyer's journey that gives the desired results. Once we know your business, we hand-craft the ads just for your business and take PPC management to new heights and profits for you.
After getting to know your business, we select the most relevant keywords, that ensure you only pay for clicks that have a high chance of a conversion.
We add negative keywords, that prevent your ads from displaying to non-relevant keywords and searches.
We put a plan into action and monitor the results, always available to make adjustments where needed.
It is crucial for us to track the progress of your ad campaigns, to know if you’re driving as many conversions and as much traffic as possible.
We provide analytics for your campaigns, A/B test landing pages, and ensure that your keywords are effective at driving results. We’ll let you know how your campaign is performing every step of the way and make educated suggestions on how to proceed.
Running a business it's time-consuming on its own, let alone having to also deal with managing your ad campaigns. Checking your ads daily, while running your business can be a difficult and stressful thing (trust us, we've experienced it).
We make sure that you are getting the most out of your advertising budget. We determine what keywords will be the most effective for your business, but we don’t just “set it and forget it”. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
We believe in long-term relationships, not long-term contracts. We want our clients to stay with us because they see the benefit of our services, not because they are forced to stay. We will always go the extra mile to make our clients happy, but we will never force them to stay with us.