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93% of online experiences start with a search engine.
Search engine optimization or SEO is the process of driving organic traffic to a website or landing page by using specific keywords. It's not a magical solution that puts your business on the map overnight, but when done right, SEO will improve your search engine rankings which can result in organic leads for the products and services that you offer.
It makes it easier for people to find your services when they are looking for them.
81% of customers do some kind of online research before making a purchase
When you search for a keyword or phrase on Google, the search engine will display a list of websites that match the criteria. On the top of the search results, you will see the paid Ads, that are provided by Google. The rest of the websites on the page that are not labeled with Ads, will be the organic search results.
After a keyword has been entered in the search bar, Google will try to provide the most relevant websites. The main objective of SEO is for your website to appear on the first page for the results, the higher, the better.
75% of online users do not bother looking past the first page of results and the first five organic results account for 67% of all the clicks. So you see why being on the first page and at the top being important for your business and revenue.
SEO has a close rate of 14.6%
As a business owner, you want to grow your brand by getting the best return for your money. Well, consider SEO as your full-time employee who works for you around the clock, without calling in sick or taking a holiday, and is working even when you are sleeping.
It's true, it will not answer the phone or emails for you, but it will keep them coming until you beg it to take a break.
That's of course if it is done right. Done right, SEO will funnel clients to your website like bees to honey and expose them to your services, products, and brand.
Take it from us. We've spent years refining our SEO strategy, which we not only use for our clients but also on our website.
75% of internet users don’t bother scrolling past the first page of the search results.
Let us rank you on the first page of Google
In order to boost your ranking for specific search terms, we need to understand your niche and your business. We then review the keywords you are already ranking for. We research additional keywords that will help people find you. From there we build a list of words and phrases that make the most sense for your business and competitive landscape.
A targeted approach to building your online presence by generating backlinks to your site from other authoritative websites. We create backlinks by linking external websites to yours. This helps to build a positive reputation for your website and its content. It acts as a signal to search engines that others find the content of your website to be valuable and credible.
Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier for search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!
28% of local searches result in a purchase. Usually, users who have made a local search want to find you. Local SEO could be a game-changer for your business. It is adapted from broader SEO best practices and implemented with a specific locality in mind. These include everything from claiming your business listing and ensuring its location appears in local searches on Google to managing online ratings, reviews, and local-centric social media engagement. These activities help to increase the visibility of your business in your local community.
On-Page SEO refers to how well the content and images are optimized to suit the search term someone has searched for. When everything is well connected and optimized for search engines to better understand, means that they can match exactly the right information the user has searched for. In return, the user will find exactly what they need without wasting time.
Off-Page SEO is what the search engine sees. All that fancy code, backlinks, size of files, image text, linking from one page to the next, and so on. Google has many factors when it comes to matching a search with a website that best matches the searched word or phrase. Off-Page SEO is important to help make your website easily understood by a robot, so it can best match what you are searching with the search results?
When it comes to SEO, the DIY route is certainly a viable option. However, you have to know that SEO consists of many elements that need to be done right, and you need to perform these steps for a long time. If you are starting your business, you are a one-man show, or have limited manpower, it might be better to partner with an SEO expert. Here is why:
Many business owners have tried DIY SEO. We have, that's how we mastered it. But for years we've spent slaving on the tools during the day and slaving on our digital skills at night. What we've learned is that if you have no clue what you are doing, you can do more harm than good for your business. Building backlinks is one of the key elements of SEO and if you use bad links, you might end up getting penalized and drop in rankings.
Like your business is growing and evolving, so does SEO. The key to making SEO work for you is to keep up with it. Google is constantly changing and improving its algorithms and rules. Keeping up with SEO trends is hard and time-consuming, especially when you try to run a business too.
For an SEO expert, staying up to date with SEO techniques and trends is a full-time job on its own. Falling behind on the trends can cost your business dearly.
SEO takes time to show its effect, usually between 4-6 months. Like we mentioned before, SEO is constantly evolving, so even if you reached your SEO goals, you need to keep on top of them. Having to do this while juggling between running your business and personal life is hard.
Having an SEO expert on hand can take the pressure of keeping up with your organic traffic and freeing some pressure time for you, that you can spend on your business or personal life. At the end of the day, the whole point of working for yourself is to give you the freedom to enjoy your life.
Having an agency manage your SEO, means that you also have a full-service digital marketing expert on your hands. As your business grows so does your marketing. At some point, you will need more than SEO to move forward and stay competitive. Hiring a full-service agency like Epoxy Flooring Legends means you can get help with your pay ads advertising, website management, social media advertising, and more.
Having a digital marketing agency working for you means that you can measure and analyze your marketing results. You will know what is working, what is not, and what needs to be adjusted.
Most importantly you will be able to measure your success.